CEDAR RAPIDS


Written by
Phil Johnston
                                                                 DRAFT:

                                                          June 12, 2009
          FADE IN ON:


          A SHODDILY PRODUCED TV COMMERCIAL



The ad depicts videotaped scenes from Wisconsin's north

country-- a farmer and a cow, a woman waterskiing, a guy

mowing his lawn. A flat, nasally V.O. accompanies the images.
           ROGER LEMKE (V.O.)

           The Brown River Valley: It's where

we work. It's where we play. It's

where we live. But even here in

paradise, accidents can happen.
The ad wipes to an inappropriately gruesome photo of an

obviously fatal car wreck. The NARRATOR is chroma-keyed over

the image. He is ROGER LEMKE, 40, blandly charismatic, with a

blonde moustache that evokes a low-rent Tom Selleck.
           ROGER LEMKE (CONT'D)


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