CEDAR RAPIDS
Written by
Phil Johnston
DRAFT:
June 12, 2009FADE IN ON:
A SHODDILY PRODUCED TV COMMERCIAL
The ad depicts videotaped scenes from Wisconsin's north
country-- a farmer and a cow, a woman waterskiing, a guy
mowing his lawn. A flat, nasally V.O. accompanies the images.ROGER LEMKE (V.O.)
The Brown River Valley: It's where
we work. It's where we play. It's
where we live. But even here in
paradise, accidents can happen.The ad wipes to an inappropriately gruesome photo of an
obviously fatal car wreck. The NARRATOR is chroma-keyed over
the image. He is ROGER LEMKE, 40, blandly charismatic, with a
blonde moustache that evokes a low-rent Tom Selleck.ROGER LEMKE (CONT'D)