소스타인 베블런
The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.
It is always sound business to take any obtainable net gain, at any cost and at any risk to the rest of the community.
In order to stand well in the eyes of the community, it is necessary to come up to a certain, somewhat indefinite, conventional standard of wealth.
In itself and in its consequences the life of leisure is beautiful and ennobling in all civilised men’s eyes.